WealthNow × Pride Plumbing
A Path to a $3M–$5M Exit
Pride Plumbing Heating & Cooling — Prepared for Chad & Pam Collins
A Platform Built on Strong Foundations
Pride Plumbing Heating & Cooling is a family-owned home services company built by Chad and Pam Collins. With strong pricing power, 70%+ gross margins, and profitability restored in 2025, the bones are there. What's missing is the system to scale them.
Service Lines
Current State
Three Phases. One Clear Destination.
The infrastructure is there. What's needed is structure, leadership, and focused execution — delivered in a sequenced plan built for a 12–24 month exit.
Optimize the Engine
- Pricing alignment & menu standardization
- Technician performance & value-building training
- KPI tracking & dispatch optimization
- Install a quality General Manager
Build Recurring Revenue
- Launch membership program — currently near zero
- Maintenance agreement base established
- Replacement pipeline from service leads
- Convert $0 tickets with structured follow-up
Scale & Exit
- Add trucks & field capacity
- Expand marketing spend on proven channels
- Operational leverage fully realized
- Exit-ready platform positioned for sale
Pride is already profitable with strong margins. The plan doesn't rebuild the business — it removes the friction standing between today's $1M valuation and a $3–5M exit.
The foundation is built. The opportunity is now.
The Money Is Already There. It Just Needs to Be Captured.
Pride isn't struggling because of a bad market or bad technicians. It's struggling because of structural gaps in communication, process, and leadership — all of which have proven, executable fixes.
Gap Analysis: Current vs. Fixed
| Issue | Current State | With WealthNow Fix | Revenue Impact |
|---|---|---|---|
| Ticket close rate | Below industry norm | Trained techs, scripted offers | High |
| Membership signups | Near zero | 15–25% of service customers | Very High |
| Pricing consistency | No structured menu | Standardized flat-rate menu | High |
| Technician presentation | Inconsistent | Branded + trained | Medium |
“This isn't a failing business — it's an underperforming one. The infrastructure is there. The gaps are fixable.”
Private Equity Is Buying. Pride Is Exactly What They Want.
Home services is one of the most aggressively consolidated verticals in private equity. Multi-trade platforms with real margins and loyal customer bases are what acquirers are chasing — and paying premium multiples to own.
Why Pride Commands a Premium
The Window Is Open
PE platforms are consolidating regional home services at record pace. A business with $4–6M in revenue, 70%+ gross margins, and a growing recurring revenue base becomes a highly attractive acquisition target. The question isn't if the exit happens — it's at what valuation.
Chad & Pam Built Something Real. Now It's Time to Monetize It.
After years of hands-on work, they've restored profitability and built a business with real bones. The goal now is clear: exit at $3M+. WealthNow provides the roadmap, the leadership infrastructure, and the execution to get them there.
Owner Profile
Service Lines — Growth Targets
Without a strong GM, processes can't be installed, performance can't be managed, and Chad & Pam remain stuck in daily operations instead of building toward an exit.
“Chad and Pam have the heart and the hustle. What they need is a partner who brings the system, the leadership layer, and the exit roadmap. That's exactly what WealthNow does.”
— WealthNow Assessment
5 Levers. $1–2M in Additional Revenue.
Every lever is based on identified gaps, proven industry benchmarks, and the operational infrastructure already in place at Pride. We don't rebuild — we optimize and add leadership.
Install a Quality General Manager
Without a GM, nothing else sticks. Every other lever in this playbook requires a qualified leader on the ground who can manage performance, hold the team accountable, and free Chad & Pam from daily ops.
The single highest-leverage hire in the plan
Convert $0 Tickets
Many service calls are leaving without generating any revenue. Structured offers, upsell scripts, and a follow-up protocol on every visit captures revenue that currently walks out the door.
Root cause: poor communication, no scripted offers
Launch & Grow the Membership Program
Pride currently has near-zero memberships. Industry leaders convert 15–25% of service customers into members. A structured membership program builds recurring, high-margin revenue that increases business value dramatically.
~0% → 15%+ conversion = transformational shift
Raise Average Ticket Value
Structured option selling, upsell training, and consistent diagnostic processes raise average revenue per call across both service lines. Presentation and professionalism directly impact what customers say yes to.
Tied to technician training & pricing menu
Expand Capacity to Meet Demand
With marketing and lead generation in place, growth is limited by field capacity. Adding trucks and technicians at the right time — after Phase 1 optimizations — generates direct, high-margin incremental revenue.
Scale spending after margins are proven
Total Revenue Upside
$1–2M additional annual revenue
Combined with existing $2.4M baseline:
$4–6M revenue within 18–24 months
24 Months. 3–5× the Value.
A phased ramp built on the three-phase playbook — each milestone unlocking the next, culminating in an exit-ready platform that delivers Chad & Pam's $3M outcome.
* Projections are illustrative estimates based on operational playbook assumptions and comparable home services transactions. Actual results will depend on execution speed, market conditions, and capital deployment. EBITDA multiples reflect current acquisition market activity for plumbing and HVAC businesses in the $2–6M revenue range (2024–2025).
Multiple Paths to Chad & Pam's $3M
The home services M&A market is active and hungry for exactly this type of asset. Two clear exit paths — both deliver the outcome Chad & Pam are aiming for.
Sell to an established platform
Strategic Sale
A profitable plumbing and HVAC company with recurring membership revenue, strong margins, and a trained team is exactly what regional roll-up platforms are acquiring. Clean books and a strong GM make this exit straightforward.
Typical Acquirers
Position as a market leader in the region
Premium Platform Exit
With membership revenue established, strong tech utilization, and operational systems in place, Pride becomes a platform anchor. Acquirers pay a premium for businesses that can serve as the foundation for geographic expansion.
Typical Acquirers
Current Market Context
Aligned to Win Together
This partnership is built on one principle: the first million is all theirs, then we share everything we build together. No complicated waterfalls, no misaligned incentives — just one shared goal.
Deal Anatomy — Sample Exit at $5M
Base Valuation
Agreed starting point — 100% to Chad & Pam
Exit Valuation
Example exit — $4M of value created above base
How the $4M Upside Is Shared
Chad & Pam
WealthNow
“The first million is all yours. Every dollar we create above that, we share equally. Our success is your success. There is no other way.”
Same Business. Two Very Different Futures.
Same team. Same brand. Same foundation. The only variable is whether Pride gets the structure, leadership, and capital to reach its potential — or keeps running in place.
Path A
Continue Alone
Path B
Build Together
“Pride is capable of a $3–5M exit. The only question is whether we get there together.”
Built Together.
“Chad and Pam built a real business from the ground up. The goal now is to optimize it, scale it, and deliver the $3M exit they've earned — together, in 18–24 months.”